What We Do
It doesn’t matter if you are a small business, or a mega-corps. A municipal government or a non-profit. Your customer sees your business differently than you do. We look at your offering the same way your customer does, to develop a deeper understanding of why people come to you. We figure out what you are really selling – the hole, instead of the shovel. This level of insight reaches to the core of your organization, and helps your whole business, not just your marketing. Then we can come up with a strategy that speaks to your customers’ values. We can select the right tools to reach them where they are, instead of hoping they come to us.
We help you create smart, meaningful marketing that resonates with your customers.
Our not-even-remotely-secret marketing strategy process is five steps.
1. What Are You Really Selling?
Spas, hardware stores and coffee shops don’t sell manicures, hammers and coffee. Those are just the tools they use to give you what they are really selling.
We look beyond your product or service to determine what you are really offering, to truly understand why anyone would want to give you their hard earned cash. We determine the promise you are making to your customers.
2. Who Cares?
Some people are going to love what you have to offer. Some aren’t. And that’s okay. You can’t be all things to all people. So we figure out exactly who your people are. How could they see your product or service fitting into the story of their lives?
3. Where Are They?
When people have a problem that you can solve, they go looking for help. Where? Depends on the people. They don’t shop for skateboards the same way they shop for skin cream. We find find out where your customer searches for answers.
4. Go There
This is the fun part. Traditional advertising campaigns. Outrageous guerrilla marketing stunts. Inbound marketing. Outbound marketing. Social Media. Print. Digital. Radio. Television. We go where your customers are and give them enjoyable, engaging experiences that make the promise your company delivers on.
How are people responding to you? What’s being said about your message and your brand? (Have you tried the Google Test?) We listen. From campaign tracking to social media monitoring, we keep our fingers on the the pulse of your customers.
The first three steps are strategy. The last two are implementation. We always start with strategy. And we keep you involved every step of the way.
Advertising can be expensive. Coffee is cheap. We’re always willing to chat for the price of a cup of joe. Contact us and we’ll show you how we can help you find meaning in the hearts and minds of your customers.