Here are some of our favorite books, blogs, podcasts and more. This is where we sharpen our skills and keep on top of our game. Want to understand our logic? Look into some of these resources and you may just get a whole new understanding of advertising.
Hey Whipple, Squeeze This
by Luke Sullivan
Truly one of the best books for giving a sense of advertising as a whole. Successful campaigns, terrific failures, and everything in between. If you ever want to know what makes a person actually want to be in advertising, this is the book to explain it. There’s also a fascinating list of the worst questions advertisers ask their agency. A fun read.
The Age Of Persuasion
by Terry O’Reilly & Mike Tennant
A book from one of the Canadian big guns in the marketing scene. Terry O’Reilly is the host of CBC’s Age of Persuasion and brings a weekly dose of advertising lore to listeners. With the show’s co-creator, Mike Tennant, he has released this book about the advertising industry, covering both history and philosophy.
by Daniel H. Pink
What really motivates us? It turns out to be much different than what we think. Studies have been showing that the carrot doesn’t work, that we are motivated by Autonomy, Mastery and Purpose. A very compelling book that will make you re-think motivation.
Made To Stick
by Chip & Dan Heath
What makes an idea “stick” in our minds? Whether it’s a philosophy, a political platform or an advertising campaign. Chip and Dan Heath break it down into very concrete terms that show what is necessary for an idea to be sticky. This is our marketing bible.
by Garr Reynolds
We’ve all heard of “Death by Powerpoint.” Garr Reynolds dives into the world of presentations, and makes clear the difference between painful presentations and those that truly affect us. This is the difference between mediocre and a TED Talk.
by WOW Branding
Logo Savvy delves into the connection between branding, design and business. Get a glimpse of how the right brand promise can drive all the creative of a campaign. Point of purchase, store displays, entire storefronts. This book shows how the right brand promise can inform every decision in a business, with examples of how those tangible ideas can be brought to life and communicated to your customer from every angle.
The Internet Marketing Podcast
produced by Site Visibility
It’s been said that the British know their internet marketing. This podcast alone might be enough to prove it. Every week they provide very useful tips to help stay abreast of the vast world of internet marketing.
The Age of Persuasion Podcast
produced by CBC and Pirate Toronto
More fascinating information from Terry O’Reilly about the history, philosophy and attitudes towards advertising. Well produced, highly entertaining and extremely informative.