First Order Measurement
First Order sells a line of surveying and measurement products that meet all the industry standards but at a fraction of the cost. Instead of advertising products, prices or features – as their competition does – we focused on the benefit. Buyers in charge of finding survey equipment could save their employers enough money, that they could become the “office hero.” We simply took this benefit to it’s logical conclusion… and slightly beyond.
Branding | Campaign Strategy | Art Direction | Photography | Layout & Design | Printing