Google yourself*. Okay, that sounds dirty, and depending on how you spell your name, and your search settings, it may end up that way. But the important thing to notice is that you have a digital brand. When someone first hears of you, odds are very good that they are going to look you up on Google. What will they see?
If you have a common name, they may not find you for several pages. This might mean that other people with the same name are influencing what people think about you.
If you have a rare name, the results will probably be all about you. But are they the things you want people to see?
This is your digital brand. It exists whether you would like it to or not. Do you have the keys to your digital brand, or are you leaving it up to the world at large?
This applies to people and companies. And fixing the problem requires a similar approach. Content creation. Social media. Being active, valuable and relevant. This doesn’t mean that you have to now dedicate a significant portion of your life to online reputation management. But it does mean that you’re no longer invisible. If you don’t make an effort, someone else will. Can you guarantee that they’ll keep your best interests at heart?
* Pro tip – if you have a Google Account, make sure you are logged out first.