The Alberta Motor Association was excited about the 75th year of their School Safety Patrol Program. Knowing that patrollers of all ages were now scattered around the world, they wanted to create a place where they could reconnect and share stories.
Together with Parodos Communications, we developed a social media strategy, built the Facebook page, developed the content schedule and coached the staff on content and engagement for three months. Our target was 1000 likes, and the page had almost 2500 by the time we were finished, with almost daily engagement.
The page continues to be an active home for patrollers to connect.
Social Media Strategy | Social Media Design & Implementation | Content Scheduling & Creation | Community Moderation | Social Media Training