Everything you never wanted to hear about advertising your business, but need to know.
Ad Medicine
A Dangerous Marketing Disease: Over-Inflated Hyperbolic Assertion
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Is your marketing under the weather? Is it not performing up to snuff? In this guest post, Andy M Turner identifies and diagnoses another advertising illness that may be pushing your customers away.
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Why your marketing is failing: Your ads are suffering from Comparisonitis
It’s a sneaky disease. Highly contagious. Many companies have it, and are unaware. It infects your advertising, crippling your marketing objectives. Not only can it be grossly expensive, it is also potentially terminal for a business.
You need to find out if you have it, before it’s too late.
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The Three Audiences Your Advertising Is Up Against
There are really only three audiences that your advertising will encounter. Knowing who they are can save you significant costs and make your advertising more effective.
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Help Stop QR Code Abuse
It’s really up to you. QR Codes can be very powerful, and can do wonderful things to engage your customers. But people are using them wrong. Don’t stand for it. Only you can help stop QR code abuse.
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Shocking Ads – Why Some Work and Others Don’t
It’s good to be fearless in your ads. Messages which don’t stand out get ignored. But one has to be careful when pushing the envelope to attract attention with shocking ads. You don’t want to tear the envelope to pieces…
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15 Things You Can Never Say in Your Ads
Here it is. The list of words and phrases you are no longer allowed to use in your advertising. Never.
I’m serious.
The Universal Secret of Advertising
There is a universal secret to every single ad in every single type of media. It is an inescapable truth about the very nature of advertising, that you ignore at your own peril.
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