Everything you never wanted to hear about advertising your business, but need to know.
Ad Medicine
Three Things You Must Do Right Now to Protect Yourself from the New Canadian Spam Laws
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Everyone hates spam. Especially the Canadian government. That’s why they have passed new anti spam legislation. Which is good for us as consumers. But with a $10,000 fine for simple infractions, it might be really bad for us as marketers. Unless we follow the rules.
Read MoreFour things you need to know about Social Media
What do you know about social media? Here’s four things to start with.
Read MoreWhy Microsoft’s Surface Ads Won’t Be Taking a Bite Out of Apple’s iPad Market Anytime Soon
Shortly after this article was originally posted, and garnered some excellent comments, our hosting service had a systemic shutdown and had to revert everyone to previously saved versions of their websites. Thus, this blog post, and more importantly the discussion on it, was lost. Our apologies to Kylie, Adriel and Bruce, who gave excellent feedback [...]
Read MoreWhy You?
There is an important question that your marketing needs to answer: When there are a dozen other companies that offer the same thing, why should I choose you?
Read MoreA Dangerous Marketing Disease: Over-Inflated Hyperbolic Assertion
Is your marketing under the weather? Is it not performing up to snuff? In this guest post, Andy M Turner identifies and diagnoses another advertising illness that may be pushing your customers away.
Read MoreWhy your marketing is failing: Your ads are suffering from Comparisonitis
It’s a sneaky disease. Highly contagious. Many companies have it, and are unaware. It infects your advertising, crippling your marketing objectives. Not only can it be grossly expensive, it is also potentially terminal for a business.
You need to find out if you have it, before it’s too late.
Read MoreThe Three Audiences Your Advertising Is Up Against
There are really only three audiences that your advertising will encounter. Knowing who they are can save you significant costs and make your advertising more effective.
Read MoreHelp Stop QR Code Abuse
It’s really up to you. QR Codes can be very powerful, and can do wonderful things to engage your customers. But people are using them wrong. Don’t stand for it. Only you can help stop QR code abuse.
Read MoreShocking Ads – Why Some Work and Others Don’t
It’s good to be fearless in your ads. Messages which don’t stand out get ignored. But one has to be careful when pushing the envelope to attract attention with shocking ads. You don’t want to tear the envelope to pieces…
Read More15 Things You Can Never Say in Your Ads
Here it is. The list of words and phrases you are no longer allowed to use in your advertising. Never.
I’m serious.
